Website Alshaya Group
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.
Brand Engagement Marketing Executive – Digital & Marketing – UAE
- Job Number:
- 577045
- Work type:
- Permanent – Full Time
- Location:
- UAE
- Categories:
- Mid-Senior Level
Role Profile
- Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
- Showcase and help brands understand the value of data
- Keep abreast of loyalty programme competitor activities by division
- Share results and performance of key campaigns and engagements with brands
- Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
- Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities
Key Performance Areas
- Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level
- Foster great relationship with brand partners
- Promote customer engagement through Customer Loyalty Offers and Rewards
- Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
- Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
- Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
- Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
- Adopting and helping brands adopt new processes and best practice standards
- Supporting the adoption of brand guidelines across the business
Skills Required
Essential
- Ability to work with internal and external stakeholders on multiple deliverables
- Think both creative and strategically, translating into marketing campaigns
- Proactive with organizational skills
- Detailed oriented with strong inter-personal skills
- Good problem-solving and a logical approach to work
- Excellent communicator (written and verbal; AR is a plus
- Team working
Experience
- 3+ years direct experience in Marketing or Brand Planning
- Experience within Fashion / Beauty/ Wellness / Food industry
- Experience in cross channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal)
- Planning, executing and delivering Marketing Campaigns
- Expert user of MS Office: Excel, Word, PowerPoint
Advertised: 12 Apr 2023 Arabian Standard Time
Applications close: 11 May 2023 Arabian Standard Time
To apply for this job please visit jobsearch.alshaya.com.