Retail Marketing Manager

Job Description

Work Arrangement

This role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.

The Role

This position is responsible for developing and facilitating all retail marketing and communication activity for Chevrolet & GMC, including strategies to achieve sales volume and market share objectives, collaborating with Dealers on tactical activity and GTM planning, act as a custodian for program guidelines and budget management.

What You’ll Do

The Retail Marketing Manager will support in developing, executing and optimizing retail marketing strategies for General Motors and its Dealer network in the Middle East. This role entails strategic planning to achieve sales volume targets and market share objectives, collaborating with cross-functional teams and the dealer network on tactical activity and GTM planning, drive a performance marketing mindset and program guideline adherence as well as budget management and finance processing.
The key areas of responsibility are described below, however, the scope is dynamic based on business needs:

• Development and execution of the Retail Launch Planner (RLP)
• Develop and execute effective marketing & communications strategies that support achieving target volumes and market share objectives
• Approval management of Dealer tactical initiatives
• Interact with Dealers/key city Dealer groups and discuss Sales & Marketing strategies and go-to-market plans in collaboration with the MEO Marketing and Sales Teams
• Support the dealer network towards effective consumer targeting & engagement planning
• Communicate & report performance of all Sales and Marketing activities
• Monitor the effectiveness of campaigns through PCA analysis and recommendations
• Manage the Retail Marketing budget and ensure best Return on Investment for all promotions
• Work closely with other marketing sub-functions including Brand Advertising, Digital & CRM to understand the media landscape and consumer targeting to inform tactical campaign planning
• Work with Dealers and understand the different requirements from a customer point of view by model and market
• Lead the Ramadan & Year End Retail tactical campaigns for MEO
• Develop, maintain and manage the Retail Marketing guidelines
• Support by ensuring all Dealer marketing materials are Brand compliant
• Be the primary liaison between Sales, Dealers and the Marketing teams
• Attend and actively participate in all Pricing discussions around Sales Allowance and Offer planning
• Build a solid relationship with Product Marketing to ensure full product knowledge and understanding to better support dealer initiatives
• Support the Always On media planning by providing critical feedback of on ground sales run rate and inventory for key markets
• Support for all in-market product activations
• Actively participate in product and launch workshops
• Actively participate in the Chevrolet and GMC agency sessions and act as a conduit to the Dealer network
• Create and run a collaborative forum between Sales & Marketing to ensure consistent information flow
• Plan and execute annual brand immersion days between Marketing & the Dealer network
• Be fully immersed in all Brand planning & strategy for short and long term execution
• Preparation of briefing documents for advertising, PR and other agencies where required

Reporting Duties include:

• Bi-weekly Dealer leads and conversion rate analysis for key markets
• Monthly sales reporting by brand (volume, share, trim & stock)
• 90 day rolling calendar on all Dealer campaign activities
• Provide monthly retail budget forecast to the Media & Budget Manager
• Ad hoc Marketing reports as required
• All Retail Post Campaign Analysis reporting

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities (in GM facilities that provide disability access). If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected]. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.